The New York Immigration Coalition (NYIC) works tirelessly to improve the lives of immigrant New Yorkers through policy change, advocacy, and representation of immigrant communities. They needed a unifying brand identity to better support their broad based coalition—as a strong, statewide entity driving policy at all levels of government. Work began with a series of strategic stakeholder focus groups to determine objectives. We designed a cohesive brand identity and a full suite of communication assets to support NYIC and their related c4 entity, NYIC Action. The new visual identity gives voice to NYIC’s strength, collective voice, and optimism for the future of immigrants’ rights.