Buffalo AKG Art Museum
Estimated completion 2022
The Albright-Knox Art Gallery is the sixth-oldest public art institution in the United States and home to one of the most important collections of modern and contemporary art in the world. As part of its ambitious campus redevelopment and expansion, we are executing a full strategic rebrand and comprehensive signage and wayfinding system for this renowned institution in Buffalo, NY. Using insights gathered from stakeholder workshops, our team, in collaboration with Wkshps, developed a flexible identity system featuring a custom typeface and an iconic, context-specific wordmark with variable punctuation. Working in close proximity to architects OMA and Cooper Robertson, we developed a gradated signage palette of tone-on-tone lettering and reflective metal to guide visitors between intimate, introspective spaces and more dynamic, social spaces that extend the museum’s community and global reach. The new Buffalo AKG Art Museum identity and signage system support the museum’s objectives to create a more community-focused, autonomous visitor experience across three architecturally unique and iconic buildings and a 50,000 SF campus.