Based In

When a local architectural firm found themselves in a loft space that was too large for their practice, they converted it into a shared coworking space for other creative entrepreneurs. Based In approached us to create a brand identity and website that conveys the stylish, peaceful, and focused nature of the space while capturing the energy of the leading design, fashion, and product entrepreneurs within. The expanding logo mark alludes to the ascending trajectories of member companies, provides a container for content, and subtly nods to the workspace’s fifth floor Manhattan walk-up.