The Mash-Up Americans
For Americans navigating the complexities of multi-identity life in modern America, it’s easy to feel un(der)-represented in mainstream media. We created a new brand identity and website for the Mash-Up Americans to give voice to those of us who identity as multi-ethnic, multi-religious, multi-anything (i.e. actual Americans). The visuals we created balanced the serious subject matter of their stories (Religion, Family, Race) with a tone and appearance that is bold, refreshing, and humorous. Mash-Up HQ has seen considerable growth and interest in their business since we worked together, including their acclaimed podcast reaching the top of the iTunes charts.