Times Square Valentine Heart

Wayfinding and advertising for an award winning installation in Times Square, NYC. The 2014 Times Square Alliance Match-Maker Heart cosmically connects passersby looking for love in Times Square. Guided by their zodiac sign, visitors arrange themselves at twelve points around the heart-shaped sculpture and peer into colorful, interwoven periscopes to see their most ideal astrological mates. Winner of the 2015 Architizer A+ Awards Popular Vote and Jury Selection in the Architecture + Communication category.

with Young Projects, Parsons the New School for Design; photos: Sean Hemmerle