ALA Studio (previously known as Alda Ly Architecture) sought a new name, brand identity, and website that spoke to the collaborative nature of their architecture and interior design firm while also maintaining and building upon their existing legacy and name recognition. Together, we landed on ALA Studio, a move away from a strong association with the founder’s name by utilizing an existing shorthand that clients and collaborators already used and further emphasizing the team environment they work within. The brand identity balances the firm’s friendly approach with its quality product, drawing inspiration from many of the playful yet refined forms and colors in their architecture, interiors, and furniture. ALA Studio’s approachable and fresh new name and brand speaks to their commitment to fostering their client’s creativity and rethinking traditional commercial spaces.