LEVER Architecture, an award-winning Portland firm, wanted to re-imagine their identity and website to better articulate the firm’s culture and mission. We designed a flexible identity system to convey their devotion to making beautiful, human spaces and buildings through innovative and economical design. As leaders in the mass timber movement, LEVER’s passion for building technology and research is a primary focus of their process. In the design of their website we prioritized ways to share their thinking and leadership in material innovation. Our collaboration has continued over many years. The latest iteration of LEVER’s website reflects the firm’s growth, weaving together their focus on sustainable materials, design excellence, innovative research, and their commitment to equity in design.