Times Square Valentine Heart
Cosmically connecting in Times Sqaure
Environments
Collaborators: Young Projects, Parsons the New School for Design
We designed wayfinding and advertising for an award winning installation in Times Square, NYC. The Times Square Alliance Match-Maker Heart cosmically connected passersby looking for love in Times Square. Guided by their zodiac sign, visitors arrange themselves at twelve points around the heart-shaped sculpture and peer into colorful, interwoven periscopes to see their most ideal astrological mates. Winner of the 2015 Architizer A+ Awards Popular Vote and Jury Selection in the Architecture + Communication category.
![](https://once-future.com/wp-content/uploads/2022/11/once-future-office-Times-Square-Heart7.jpg)
![Times Square Valentine Heart viewing chart](https://once-future.com/wp-content/uploads/2022/11/once-future-office-Times-Square-Heart3.jpg)
![Times Square Valentine Hear Pisces](https://once-future.com/wp-content/uploads/2022/11/once-future-office-Times-Square-Heart4-1x1.jpg)
![Times Square Valentine Heart People Standing](https://once-future.com/wp-content/uploads/2022/11/once-future-office-Times-Square-Heart5-1x1.jpg)
![Times Square Valentine Heart Pisces chart](https://once-future.com/wp-content/uploads/2022/11/once-future-office-Times-Square-Heart6.jpg)
![Times Square Valentine Heart](https://once-future.com/wp-content/uploads/2022/11/once-future-office-Times-Square-Heart9.jpg)