“The team took care to fully understand our vision, crafting messaging and visuals that struck the perfect tone for the Cemetery—a place that means many different things to different people. Their thoughtful, responsive, and enthusiastic approach helped us create a welcoming presence and strengthen our connection to the community.”
Green–Wood
Breaking down barriers and inviting discovery
- Brand, Campaign, Print
Many New Yorkers don’t realize that Green-Wood Cemetery is more than just a cemetery: it’s a nearly 200 year-old National Historic Landmark, a 478-acre Level III accredited arboretum, and a community hub that hosts movie nights, dance performances, historic tours, and more. To capture the multitude of experiences someone can have at Green-Wood, we attended community events like Grieving and Weaving to engage a diverse group of stakeholders. Our signage and digital campaign breaks down both physical and imagined barriers to entry, helping more New Yorkers discover this incredible green space. Inspired by the many ways you can discover Green-Wood, our design and messaging invite the community to find their unique path.
Stacy Locke, Senior Director of External Relations
