Model Practice
Crafting an identity that’s generic, yet specific
Brand, Digital
Architectural firm Model Practice wanted an identity system and website to represent their rich expertise and growing portfolio. We created a visual identity that reflects their unique perspective of blending the generic with the specific. The logotype combines subtle customized details and unexpected alterations to simple geometric forms. The website utilizes a dual space layout to juxtapose their top work with a glimpse into their work’s processes.
