Once-Future Office

NYC Votes — General Election

Action to shape the future of New York City

Campaign

Collaborators: Topiary Productions

Building upon the success of the primary election campaign, this campaign promoted participation in the November 2021 New York City election—the largest citywide election in at least two decades—by appealing to voters’ ability to shape the future of the city they want. Due to term limits, every city office was on the ballot, including Mayor, Public Advocate, Comptroller, all five Borough Presidents, and all 51 Council seats. Work included messaging, design strategy, and design of dozens of campaign assets in five languages across digital, print, and outdoor to drive traffic to the recently launched NYC Votes website.

once-future office nyc votes general scatter
once future office nyc votes general bus shelter

This campaign promoted participation in the November 2021 New York City election—the largest citywide election in at least two decades—by appealing to voters’ ability to shape the future of the city they want.

Every city office was on the ballot, including Mayor, Public Advocate, Comptroller, all five Borough Presidents, and all 51 Council seats.

once-future office nyc votes general social vote now
once-future office nyc votes general psa still 2
once-future office nyc votes general psa still 4