“Creat[ing] an aura of strangeness at the projects necessary warp speed.”
Galaxy Digital
A futuristic space for a radical company
- Environments, Wayfinding
Collaborators: Young Projects
Award: SEGD Global Design Finalist
Galaxy Digital is a global digital asset and blockchain pioneer working to demystify the complexity of and expand access to the fast changing crypto economy. Our team, in collaboration with Young Projects, developed a signage and environmental graphics system that embraces the futuristic and unexpected, drawing inspiration from depictions of space in classic films and video games. Lighting, graphics, a bespoke 3D printed character set, and digital screens—including a low-resolution ceiling display featuring Satoshi Nakamoto’s cryptocurrency founding document White Papers in a Star Wars-style crawl— created a system of movement, space, and depth. Our innovative graphic system for this radical company supports their mission to not just be another face in the crowd of investment banking.