Once-Future Office

Model Practice

Crafting an identity that’s generic, yet specific

Brand, Digital

Architectural firm Model Practice wanted an identity system and website to represent their rich expertise and growing portfolio. We created a visual identity that reflects their unique perspective of blending the generic with the specific. The logotype combines subtle customized details and unexpected alterations to simple geometric forms. The website utilizes a dual space layout to juxtapose their top work with a glimpse into their work’s processes.

Once–Future Office Model Practice 2023 "Practice makes perfect"
Once–Future Office Model Practice 2023 Rotating "O" still states
Once–Future Office Model Practice 2023 "Generic, Specific, Simple, Complex, Innovative, Everyday, Formal, Casual".
Once–Future Office Model Practice 2023 Kitchen Detail Photo
Once–Future Office Model Practice 2023 "Practice what we preach".
Once–Future Office Model Practice 2023 Business card logos
Once–Future Office Model Practice 2023 Phone mockup
Once–Future Office Model Practice 2023 Stationary and tape
Once–Future Office Model Practice 2023 building photograph
Once–Future Office Model Practice 2023 building interor
Once–Future Office Model Practice 2023 "Thoughtful and well crafted responses to problems, big and small".

Renderings courtesy of Model Practice

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